Virtubox - VR Showroom for Building Planning
Terres Marketing- und Consulting GmbH
In collaboration with Terres Marketing- und Consulting GmbH, we created the Virtubox VR showroom.
Timeline
5 Years
Industry
Building Materials, Housing

Project
As part of our collaboration, we developed the VR showroom Virtubox with Terres Marketing- und Consulting GmbH. This innovative VR application, created using the Unity game engine, works with the Varjo Aero VR headset. It allows users to design the interior and exterior of a house according to their preferences. Users can customize doors, windows, flooring, skirting boards, brickwork, plaster, roof tiles, and rain gutters. This creates a virtual model of their potential dream home. Real products were digitized and displayed in the virtual showroom. External monitors allow others to follow the configurations live and collaborate in the decision-making process. Once the right elements are selected, an offer can be generated directly for the customers. This is made possible through the integration with the company's inventory management system, avoiding double data entry. Prices and availability are fetched daily from the system. The Virtubox is intuitive and easy to use, and has been thoroughly tested to ensure a seamless experience. A comprehensive update system has been developed for continuous product updates, keeping the VR application up to date and perfectly integrated with existing business processes.
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Together with Bitrebels GmbH, we are developing Virtubox to offer our customers a virtual showroom that is always up to date and attractive. This unique technology in the German building materials industry not only saves investment costs but also provides significant advantages in the competitive landscape!

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